GE Money Bank, Austria


GE Money Bank, AustriaDesign, implementation and continual improvement of automated mailing selection tools with integrity checks and validations for dozens of different mailing types, including extensive reporting and online-dedplucation of customer data; validation of mailing success measurements, analysis of the cumulative effect of about a dozen different marketing actions; Research and development of a model to predict mailing response on customer level; many complex troubleshooting and ETL tasks, and cleaning up legacy data (e.g. 350 manually created Excel files which contained the results of previously conducted mailings...)